Bluetooth Marketing
Bluetooth is a relatively newer technology that enabled wireless transmission and reception is cell phones. Using the same for marketing purposes is otherwise termed as proximity marketing. Bluetooth transmission can cover only limited distances and hence, a Bluetooth-enabled cell phone must be present near the transmitter to receive and display the transmitted message.
There are advantages as well as disadvantages for Bluetooth marketing. For starters, this form of marketing method is not about sending short messages’ to a large number of mobile phone users. Instead, the Bluetooth-enabled device will display the message only if (a) the intended party has switched on the incoming message facility via Bluetooth and (b) they are very close to the transmitter base.
What is the effectivity of Bluetooth marketing? Consider the following scenario. A reputed clothing store can set up the base station such that it transmits the latest discounts to those who pass by the store. Someone traversing in the vicinity will receive the messages. They may get into the store to avail the offer. It is possible to replicate the same scenario in every real world marketing ventures. Two other forms of proximity marketing happen to be SMS marketing and wireless internet based marketing. Most of the renowned shopping malls install facilities that utilize Bluetooth and Wi-Fi marketing. The latter has a greater range than the former.
What is our role in this marketing domain? The mobile phones of this generation come with varying screen sizes. The advertisement beamed via the base station much reach the phone properly. That is just the initial hurdle. The correct displaying of the received message is the next chore. It is tough to create custom messages for all the Bluetooth-enabled mobile phones that might traverse through this region. However, by applying ambient programming skills, we are able to generate messages that will display in an appropriate manner.
The second aspect where we come into play is when you consider supported file formats. With the passage of days, various implementations of Bluetooth technology came into existence. Most of our competitors will offer support for a few selected Bluetooth formats. We understand their predicament; the programming skills required is highly dexterous. Luckily, our in-house programming team has ample levels of know how about the niche. In short, regardless of your marketing requirements, we have a solution.
Thirdly, the content management system incorporated into Bluetooth marketing is unique. Provision to alter the message contents on the fly must be present. This is especially relevant; if you are planning to transmit discounted prices (consider the above-mentioned example). Ease of use is yet another factor that many leading authorities in the domain fail to acknowledge. Yes, the underlying mechanism is intricate. It does not however mean that the operator must undergo specialized training sessions just to operate the machinery. Our years of experience in Bluetooth marketing, has helped us immensely in learning the difficulties faced by the conventional marketers. Keeping in tune with tradition, we have come up with an equally interesting package - just for you!